AIDEC Digital and Africa Sales Academy Launch Transformative Sales Training Program to Empower Africa’s Next Generation of Sales Leaders

AIDEC Digital, a leader in Business Process Outsourcing (BPO) and digital transformation, has officially launched a transformative training initiative in partnership with the Africa Sales Academy (ASA). The program aims to develop a new generation of world-class Sales Development Representatives (SDRs) who are equipped to serve clients across Africa, the United Kingdom, the European Union, and the United States

This initiative marks a major milestone in AIDEC Digital’s mission to create sustainable digital careers and strengthen Ghana’s position as a hub for specialized sales outsourcing and customer engagement services.

Building Africa’s Sales Talent for a Global Market

Through the partnership, participants are undergoing intensive, hands-on training in sales development, demand generation, and customer engagement. The curriculum combines ASA’s global sales training expertise with AIDEC Digital’s experience in BPO operations, digital solutions, and workforce development. “The partnership between AIDEC Digital and Africa Sales Academy represents more than a training program; it’s a movement to unlock Africa’s sales potential,” Sir Ambrose Yennah, Chairman of AIDEC Digital, stated. He added, “We are investing in the next generation of sales professionals who will not only meet global standards but redefine what sales excellence means from an African perspective.”

A Strategic Collaboration for Workforce Transformation

The collaboration reflects a shared vision between AIDEC Digital and ASA: to empower young Africans with practical skills that bridge education and employment. By merging classroom instruction with real-world client engagement simulations, the program ensures participants gain both technical expertise and the professional confidence needed to excel in global markets.

Michael Adonteng, CEO of the Africa Sales Academy (ASA), noted that the partnership with AIDEC Digital strongly supports ASA’s mission to make high-quality sales education accessible across Africa. He added that together, the two organizations are building a pipeline of skilled SDRs ready to create measurable value for businesses around the world.

Positioning Ghana as a BPO and Sales Outsourcing Hub

AIDEC Digital continues to play a pivotal role in advancing Ghana’s digital economy through its investments in technology-driven outsourcing and workforce upskilling. With the launch of this program, Ghana strengthens its foothold as a destination for specialized sales outsourcing, BPO excellence, and digital service delivery for global clients.

This initiative also supports broader economic goals, creating employment opportunities for youth, enhancing digital literacy, and fostering innovation within Africa’s growing service sector.

Looking Ahead: Empowering the First Cohort

As the first cohort begins their training, enthusiasm and commitment are already setting the tone for what promises to be a transformative journey. Participants are not only acquiring sales skills but are also learning the value of professionalism, resilience, and continuous improvement qualities that will define the next generation of African sales leaders.

“This is more than just skills training. It’s about building confidence, character, and a global mindset. We’re truly inspired by the passion and potential of our first cohort,” Mr. Yennah affirmed.

About AIDEC Digital

AIDEC Digital is a leading technology and BPO company driving digital transformation across Africa. The company offers tailored outsourcing solutions, digital consulting services, and workforce development programs designed to enhance efficiency and competitiveness for clients worldwide.

About Africa Sales Academy (ASA)

The Africa Sales Academy is a global training institution focused on developing professional sales talent across the continent. ASA offers industry-leading programs that prepare participants to excel in international sales roles through practical training, mentorship, and career placement.

Stay Connected

Follow AIDEC Digital on LinkedIn and visit www.aidecdigital.com for updates on the progress of this partnership and future training opportunities. For more enquiries, contact us on 0308249488 or email us at info@aidecdigital.com.