AIDEC Digital and Africa Sales Academy Launch SDR Training Cohort 2 After a Successful First Cohort

The future of business growth lies in skilled sales professionals who understand technology, data, and human connection. Following the successful completion of Cohort 1 of the Sales Development Representative (SDR) Training Programme, AIDEC Digital, in partnership with Africa Sales Academy, is proud to announce the launch of Cohort 2.

The second cohort builds on the strong momentum of the first, which equipped participants with practical, industry-relevant sales skills and positioned them for opportunities in today’s competitive sales and business development landscape.

Reflecting on the Success of Cohort 1

Cohort 1 marked an important milestone for both organizations. Participants underwent intensive training covering:

• Lead generation and prospecting strategies
• Sales communication and customer engagement
• Objection handling and value-based selling
• CRM tools and sales pipeline management
• Understanding the modern tech sales ecosystem

Beyond technical skills, the programme focused on confidence, professionalism, and career readiness, helping participants transition from learning to real-world application. Speaking at the graduation ceremony, Mr. Michael Adonteng, CEO of Africa Sales Academy and lead instructor for Cohort 1, highlighted the significance of the programme:

“This training was not just about teaching sales techniques; it was about shaping mindsets. Cohort 1 has proven that with the right guidance, discipline, and exposure, young professionals in Africa can compete confidently in the global sales space”

The Growing Importance of the SDR Role

Sales Development Representatives are increasingly becoming the backbone of modern organizations. As the first point of contact between businesses and potential customers, SDRs play a critical role in driving growth, building relationships, and creating value. With Africa’s tech ecosystem expanding rapidly, the demand for trained, ethical, and tech-savvy sales professionals continues to rise. The SDR Training Programme was created to meet this demand head-on.

What to Expect in Cohort 2

Drawing lessons from the first cohort, Cohort 2 promises an even more refined and impactful learning experience. Participants can expect:

• Practical, hands-on sales training
• Exposure to real sales tools and workflows
• Mentorship from experienced sales professionals
• Collaborative learning and peer engagement
• Career guidance for entry-level and growth sales roles

The programme is ideal for students, recent graduates, career switchers, and professionals seeking to build or strengthen their sales and business development careers.

Leadership Reflections from the Graduation Ceremony

The Chairman of AIDEC Digital, Sir Ambrose Yennah, emphasized the broader vision behind the programme during the graduation ceremony: “At AIDEC Digital, our mission is not just to train, but to empower. This SDR programme represents our commitment to developing industry-ready talent and creating opportunities for young professionals to thrive in the digital economy. Cohort 1 has set a strong foundation, and Cohort 2 will take this vision even further.”

Speaking from an instructional perspective, Erica Franklin, the Chief Operating Officer (COO) and a facilitator of the programme, encouraged participants to see the training as the start of continuous growth: “The real work begins after this training. What you’ve learned here gives you structure, clarity, and direction but your success will depend on consistency, curiosity, and your willingness to keep improving every single day.”

A Strategic Partnership for Talent Development

The SDR Training Programme is powered by a strategic partnership between AIDEC Digital and Africa Sales Academy, combining digital innovation, industry expertise, and a shared commitment to human capital development. Together, both organizations are working to bridge the skills gap, improve employability, and prepare Africa’s workforce for the future of sales and business development.

Applications Are Now Open for Cohort 2

Applications are officially open for Cohort 2 of the SDR Training Programme. If you are passionate about sales, technology, and career growth, this is your opportunity to gain practical skills and join a growing community of sales professionals.

Click here to apply and join Cohort 2: https://forms.gle/bHEoucdouQKdykie9

Final Thoughts

The launch of Cohort 2 represents another bold step in AIDEC Digital’s mission to build capacity, create opportunities, and support Africa’s digital transformation. If you missed Cohort 1, this is your chance to be part of something impactful. And if you’re ready to take your sales career seriously, Cohort 2 is where your journey begins.